Creator Intelligence · Data-Driven
The Statly Blog
Earnings benchmarks, monetization strategy, and YouTube analytics — explained with real data.
Monetization6 min read
YouTube RPM vs CPM: What's the Difference and Why It Matters
CPM and RPM are the two most misunderstood metrics in YouTube monetization. Here's exactly what each one means, why they're different, and how to use them to benchmark your channel.
January 22, 2026
Read →Sponsorships11 min read
How to Get Brand Deals on YouTube (Even Under 100K Subscribers)
A practical guide to landing your first — and next — YouTube sponsorship. Covers pricing, outreach, media kits, and the platforms brands actually use to find creators.
January 5, 2026
Read →Monetization10 min read
YouTube Earnings Explained: CPM, RPM, and How Your Channel Actually Gets Paid
A complete guide to how YouTube calculates and pays out creator revenue — what CPM and RPM mean, why they differ, which factors move them, and how to estimate your channel's real earnings.
March 5, 2026
Read →Free Tools