2025-02-01 · 5 min read · By Statly Research Team

How YouTube Earnings Are Calculated (CPM & RPM Explained)

Understand how YouTube earnings work, including CPM, RPM, advertiser demand, and audience geography.

YouTube earnings are primarily driven by advertising revenue generated on videos.

CPM (Cost Per Mille) refers to how much advertisers pay for 1,000 ad impressions, while RPM (Revenue Per Mille) represents how much a creator earns per 1,000 total views.

Higher CPMs are commonly seen in niches like finance, technology, education, and business — especially when viewers are from high-value regions such as the United States, Canada, or Western Europe.

YouTube earnings fluctuate due to seasonality, advertiser demand, content type, viewer behavior, and YouTube’s ad policies.

This article is for educational and research purposes only. Earnings, performance, and growth examples are estimates based on public YouTube data and industry benchmarks. Actual results may vary.