Influencer Sponsorship Cost & ROI Calculator
Calculate the return on investment (ROI) for influencer marketing campaigns. Compare sponsorship costs against estimated revenue to evaluate campaign effectiveness before committing budget.
Influencer Sponsorship ROI Calculator
Estimate return on investment (ROI) for influencer marketing campaigns using projected revenue and sponsorship costs.
Estimated ROI
0.00%
How Influencer Sponsorship ROI Is Calculated
Influencer ROI measures how much value a brand gains relative to the amount spent on a sponsorship. The calculation compares estimated revenue generated from an influencer campaign against the total sponsorship cost.
Statly’s ROI calculator uses a standard formula:
ROI (%) = ((Revenue − Cost) ÷ Cost) × 100
What to Consider When Estimating Revenue
- Audience relevance and engagement rate
- Platform type (YouTube, Instagram, Shorts, etc.)
- Product pricing and conversion rate
- Campaign format and call-to-action
Limitations of ROI Estimates
ROI calculations are estimates based on projected revenue and assumptions. Actual campaign results may vary due to audience behavior, creative execution, timing, and external market factors.
Statly provides this calculator for planning and comparison purposes only and does not guarantee campaign performance or returns.