YouTube Sponsorship Earnings Calculator
Estimate how much a YouTube channel can earn from brand deals and sponsorships. This calculator uses real-world sponsorship CPM benchmarks, engagement signals, and niche-based pricing — not AdSense assumptions.
YouTube Sponsorship Earnings
Market-aligned sponsorship rate estimates based on channel size and engagement.
Demo data shown · Replace the channel below to calculate your own
Built for creators · Uses public data · No login required
How YouTube Sponsorship Earnings Work
1. Average Views per Video
Brands primarily pay based on average views, not subscriber count. Higher consistent views increase sponsorship value.
2. Engagement & Trust
Channels with higher engagement rates (likes, comments, watch time) can charge premium sponsorship rates.
3. Niche & Brand Demand
Niches like finance, tech, fitness, and education command higher brand CPMs compared to entertainment or general content.
Who Should Use This Tool?
- YouTube creators negotiating brand deals
- Creators comparing AdSense vs sponsorship income
- Agencies estimating influencer pricing
- Brands planning YouTube sponsorship budgets
Disclaimer: Sponsorship earnings shown are estimates based on public creator benchmarks and industry CPM ranges. Actual brand deal pricing may vary depending on audience demographics, campaign scope, exclusivity, deliverables, and negotiation. Statly is not affiliated with YouTube or Google.