MBC1 vs Sambucha(2026)

A proper channel comparison surfaces six categories of data: audience scale (subscribers and total views), content productivity (video count and average views per upload), engagement quality (view-to-subscriber ratio), revenue estimation (monthly and yearly earnings), ad efficiency (RPM and CPM), and brand pricing power (sponsorship rates).

All six categories are visible simultaneously in a Statly comparison. No metric should be read in isolation — the real insight comes from the relationship between them.

Subscribers are a lagging indicator. They accumulate over a channel's entire lifetime and include people who subscribed years ago and never watch anymore. Total views tell a similar story — a channel with 10 billion lifetime views might have made most of those in 2018.

When comparing two channels with similar subscribers, look at the average views per video first. The channel with 3× the average views is the stronger property — regardless of who has more subscribers.

YouTube does not publish creator earnings. All earnings data on Statly is estimated using publicly available view counts combined with industry-average RPM and CPM benchmarks. The calculation follows five steps:

RPM (Revenue Per Mille) is the amount a creator actually receives per 1,000 views after YouTube's 45% cut. CPM (Cost Per Mille) is what advertisers pay per 1,000 impressions before that split. The relationship is fixed: RPM = CPM × 0.55 × fill rate.

In a channel comparison, the higher-RPM channel is not always the bigger channel. A 500K-subscriber finance channel often out-earns a 5M-subscriber gaming channel. Always read RPM alongside subscriber count to understand monetization efficiency.

Statly calculates engagement rate as average views per video ÷ subscriber count × 100. This is a simplified proxy — it doesn't use likes or comments (which YouTube has made harder to measure via public API) — but it's a reliable signal for audience activation.

For brand deals, engagement rate is often weighted more heavily than subscriber count. A 200K channel with 8% engagement will outperform a 1M channel with 0.5% engagement on almost every campaign KPI.

Statly estimates sponsorship rates using a multiple of estimated monthly earnings. Industry standard brand deal rates for dedicated integrations typically fall at 15%–35% of estimated monthly AdSense revenue for a single video.

The yearly projection assumes one sponsored video per month — a conservative estimate for most active channels. Top creators often do 3–6 brand integrations per month across dedicated videos, mid-rolls, and end screens.

The Statly Performance Score is a 0–100 composite metric built from three weighted inputs: subscriber base (40%), engagement rate (40%), and average views strength (20%). It is designed to surface channel health rather than raw size.

A 3M-subscriber channel with low engagement can score lower than a 300K-subscriber channel with strong engagement. The score rewards quality over quantity, which is why it's a better proxy for brand deal value than subscriber count alone.

Frequently Asked Questions